CHAN 2024, Kenya's opportunity to boost economy, tourism

From tourism and youth employment to infrastructure and regional unity, CHAN is shaping up to be a golden opportunity for Kenya to shine both on and off the pitch.

As Kenya readies to co-host the 2024 African Nations Championship (CHAN) with Uganda and Tanzania, excitement is mounting for both football fans as well as the broad economic and social benefits expected.

According to the 2023 Football and Tourism report, the global sports tourism market is growing at an annual rate of 12 percent and is expected to generate over $1.7 trillion by 2027. Football alone could account for up to 40 percent of that economic potential.

Kenya and Tanzania already lead the region in tourist arrivals and earnings, with over 2.5 million visitors each in 2023. Hosting CHAN is seen as a way for Kenya to consolidate its position and attract even greater tourism investments.

The CHAN tournament, organized by the Confederation of African Football (CAF), is unique in its focus on homegrown talent only players active in their local leagues. This makes the championship a key platform for showcasing and nurturing local talent, and in Kenya’s case, an essential pillar in scouting for raw talents.

“Hosting this tournament is a vote of confidence from CAF. Kenya is ready. This is more than football, it’s an opportunity to stimulate our economy, celebrate our culture, and inspire a new generation,” said Sports Principal Secretary Elijah Mwangi.

Tourism PS John Ololtuaa said CHAN is more than a sporting spectacle but a strategic lever to boost tourism, hospitality, trade, and informal business sector.

“With thousands of fans expected to flood into Nairobi and other host towns, there will be increased demand for accommodation, food, transport, and local products. We have mobilised our teams to ensure our hotels and tourism sites are ready,” he said.

From safari expeditions to Maasai markets and beach getaways, the Ministry of Tourism is banking on both local and international visitors to pick from the past protests losses.

“This is our chance to make visitors fall in love with Kenya beyond the stadium,” Ololtuaa said.

Sports CS Salim Mvurya echoed these sentiments, saying CHAN is about long-term investment to the economy.

“The economic value goes beyond match days. Vendors, tour operators, transporters, youth creatives all will benefit. This is our moment to reap big,” he stated.

With match days expected to attract tens of thousands, jobs are set to open up across various sectors. These include ushers, caterers, drivers, photographers, souvenir vendors, and security personnel.

“There’s an entire ecosystem that benefits during tournaments. It’s an important chance to give our young people meaningful short-term employment and exposure to new opportunities,” said Mvurya.

The vibrancy of match-day trading miniature flags, Harambee Stars jerseys, refreshments and local crafts also promises economic activity at the grassroots level.

Cabinet Affairs PS Idris Dokota urged Kenyans to embrace this moment by supporting the national team, Harambee Stars, and by showcasing the country’s rich cultural identity.

“This is the time to display our hospitality, our pride and our African spirit. We must take this opportunity to show the world what Kenya is made of,” he said.

Kenya’s journey to hosting CHAN has not been smooth though. The country lost the rights to host the Africa Cup of Nations in 1996 and was stripped of the 2018 CHAN over infrastructure delays.

The government has investing over Sh2.6 billion in stadium renovations and logistics. While some have questioned the prioritization of sports funding amid challenges in education and health sectors, leaders have defended the move.

“When Brazil hosted the World Cup, they faced similar questions. But we are making a long-term investment that will yield returns in tourism, infrastructure, and youth development. Football can be an economic engine,” said Interior CS Kipchumba Murkomen.

East African Community PS Dr. Caroline Karugu called the tournament a springboard for unity saying beyond economic gains, CHAN 2025 is expected to deepen regional integration.

“We are excited to welcome Africa into East Africa. This is a historic moment that brings together our people and showcases our readiness to cooperate,” she said.

Karugu added that her ministry is working with immigration, transport and security agencies across Kenya, Uganda and Tanzania to ensure free and safe movement for fans and officials.

CHAN 2025 is more than just a tournament. It is a chance for Kenya to unite, dream big, and tap into the world’s attention. It is a moment for small businesses to thrive, for young people to find work, and for a nation to rally behind its team and its future.

“This is our time. Let’s turn up, let’s cheer, and let’s show the world the best of Kenya,” said PS Mwangi.