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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
When Rahul Ghosh, Enterprise Singapore’s Director for Africa and the Middle East, explains why his resource-scarce Southeast Asian nation is betting on Kenya, he starts with an unexpected metric - salon visits.
“Kenyan women are the largest consumers of hair extensions across Africa—more than Nigerian women,” he told Financial Standard in a recent interview. “They visit salons twice as often.”
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