Exporters brace for Trump blow after Kenya fails to seal trade deal

Kenyan exporters are bracing for a significant financial hit after punishing US tariffs resumed, following Nairobi’s failure to secure a trade deal during a critical 90-day negotiation window that ended on Friday.

The move threatens to sever a key trade relationship with estimates suggesting a potential $100 million (Sh12.95 billion) blow to Kenya’s export earnings. 

This comes as a new report by leading economists indicates that the Trump administration’s broader tariff strategy has significantly undermined the benefits of the African Growth and Opportunity Act (Agoa), a vital trade preferential programme for sub-Saharan African nations including Kenya. 

The Trump administration’s self-imposed deadline for reaching reciprocal trade agreements expired at midnight, Friday, triggering a jump in tariffs on Kenyan goods back to a 10 per cent rate. 

“The President of the United States has signed an Executive Order introducing reciprocal tariffs on imports from several countries, with rates ranging from 10 per cent to 41 per cent,” said Investments, Trade and Industry Cabinet Secretary Lee Kinyanjui in a statement confirming a no deal for Kenya.

“These measures are set to take effect in seven days. Kenyan exports to the US continue to enjoy the 10 per cent tariff, the lowest rate among nations with comparable export interests.”

Kinyanjui said Kenya remains committed to deepening its longstanding trade and investment relationship with the US. 

“The United States continues to be a key strategic partner for Kenya across various sectors, including commodity exports, digital trade, tourism, and regional security cooperation,” he said. 

“We will continue to engage constructively with US authorities to safeguard and grow the historical trade ties that have benefited both our countries.”

Kenya joins a growing list of nations caught in the dragnet of President Donald Trump’s protectionist trade policy, designed to redress perceived global trade imbalances.

“The President has been clear—no more extensions,” Treasury Secretary Scott Bessent stated recently on CNN, reinforcing the administration’s hardline stance. “If you don’t move things along, you boomerang back to your April 2 tariff level.” 

President Trump himself doubled down on his Truth Social platform, declaring: “TARIFFS WILL START BEING PAID ON AUGUST 1 … No extensions will be granted.”

Despite eleventh-hour negotiations, hinted at by Kenya’s Foreign Minister Musalia Mudavadi, Nairobi was unable to clinch an interim deal. 

Kenyan officials led by the Trade CS Kinyanjui, while highlighting China as an alternative market, acknowledged the “challenges” posed by US tariffs, implicitly confirming the lack of a breakthrough.

This leaves the country, a long-standing US ally and beneficiary of preferential trade, exposed. 

The development underscores the challenges many nations face as the Trump White House’s “90 deals in 90 days” pledge has yielded only a handful of finalised agreements, predominantly with larger economies like the UK and Vietnam, alongside a fragile truce with China.

The immediate impact is expected to ripple through Kenya’s manufacturing sector, particularly its vibrant apparel industry. This sector has historically relied heavily on duty-free access to the US market under AGOA, which grants eligible sub-Saharan African countries duty-free access for most of their products to the US. 

With Agoa itself set to expire in September 2025 and no clear renewal in sight, the additional 10 percent tariff compounds uncertainty, threatening to price Kenyan exporters out of the market.

The new US tariffs under President Donald Trump have “effectively brought Agoa to an early end,” according to a stark warning from a new policy brief by the German Institute of Development and Sustainability (IDOS). 

The report, titled “Killing  Softly?”, reveals that Trump’s renewed “America First” agenda, including a universal 10 per cent tariff on all US trading partners and potential “reciprocal” tariffs on 57 nations, is having significant adverse effects on several Sub-Saharan African (SSA) economies.

The IDOS analysis, utilizing a Computable General Equilibrium model, highlights Kenya, Lesotho, Madagascar, Chad, Botswana, Nigeria, South Africa, Mauritius, and Malawi among the countries facing notable blows from the shift away from duty-free trade. 

The most impacted sectors across SSA include wearing apparel, leather products, and other manufacturing industries.

While the aggregate impact on all Agoa-eligible countries is noted as “limited,” with overall exports declining by up to 1.1 per cent, the report warns that empirical results likely “understate the full impact” by not capturing indirect effects such as reduced foreign investment, weakened supply chains, or rising poverty. 

The Kenya Association of Manufacturers has voiced alarm, warning that the new tariff will erode their competitive edge.

KAM had previously cautioned that the levy could jeopardise $72 million in annual exports and put 600,000 jobs at risk.

, many of which are in the labor-intensive textile and apparel factories. 

Kenya is explicitly listed in the report as one of the AGOA-eligible countries affected by these tariff shifts. 

The findings compound concerns already raised by the scheduled expiration of Agoa in September 2025. 

Developing countries, grappling with this policy upheaval, continue to call for clarity and a meaningful commitment to development-friendly trade.

The Kenya Association of Manufacturers (KAM) has voiced alarm, warning that the new tariff will erode their competitive edge. KAM had previously cautioned that the levy could jeopardise $72 million in annual exports and put 600,000 jobs at risk, many of which are in the labor-intensive textile and apparel factories. 

“Contracts based on zero AGOA tariffs will collapse,” KAM asserted in an earlier statement, pressing Nairobi to secure an emergency exemption for goods already in transit, a plea that appears to have gone unheeded.

While Central Bank of Kenya (CBK) Governor Kamau Thugge had earlier downplayed the broader macroeconomic impact, estimating a “manageable” $100 million export loss, he acknowledged the significant strain on individual businesses. 

Thugge also pushed back against US allegations of currency manipulation, insisting that Kenya’s foreign exchange interventions were solely aimed at curbing volatility, one of the burning issues the US wanted Kenya to address during the trade talks.

Amid escalating US trade tensions, Kenya has simultaneously deepened its economic ties with China. 

President William Ruto’s state visit to Beijing in April yielded 22 new agreements, encompassing critical infrastructure deals and pledges to boost Kenyan agricultural exports, including coffee and avocados. 

“China offers an alternative market at a critical time,” said Trade CS Kinyanjui, even as he conceded the “challenges” posed by US tariffs.

The Trump administration’s broad application of tariffs has drawn sharp criticism from economists and even some US allies. 

However, US Secretary of State Marco Rubio defended the policy, arguing its necessity to correct decades of US trade deficits.

“...these tariffs are being applied on a global scale. These are not aimed at one country or one region. It’s all around the world. And it’s very simple, okay? For 20 or 30 years, the United States has built up enormous trade deficits with multiple countries around the world, in every region…and that had to be addressed. And so that’s what the President is doing,” Rubio stated. 

Despite these broader justifications, for Kenyan factory owners whose textile firms depend heavily on US orders, the recalibration of trade feels acutely personal. “We built our business on AGOA,” lamented one factory owner, who sought anonymity given the sensitivity of ongoing trade issues. “Now we’re just collateral damage.”

This new tariff regime arrives at a particularly challenging time for the Kenyan government, which is grappling with significant fiscal constraints. 

While direct details on the government’s cash-strapped status in relation to these export losses are not explicitly linked, the broader economic context suggests that any dent in export earnings will exacerbate existing financial pressures. 

The imposition of these tariffs marks a critical juncture for Kenya’s trade policy, analysts say.

As exporters absorb the immediate financial shock, Nairobi faces the dual challenge of navigating strained relations with its traditional Western partners while simultaneously diversifying its trade alliances and shoring up its domestic economy. 

The long-term implications for hundreds of thousands of jobs and Kenya’s export diversification strategy will depend heavily on its ability to adapt to this new, more protectionist global trade environment, analysts caution.